Created in 1949 by Adolf Dassler Adidas, also called “the brand with the three stripes”, the German brand is one of the world leaders in the manufacturing of sporting goods. Major sponsor of the biggest football teams like Real Madrid, Adidas has been able to renew itself over the seasons and remains one of the essential sports textiles. Adidas Originals complemented the brand's range by creating street-inspired clothing collections; more streetwear, more lifestyle. The brand has conquered the street thanks to its major iconic products like the Superstar and the Stan Smith. Since 2015 Adidas has also published the NMD, Tubular and Yeezy ranges, making it one of the trendiest brands of the last 10 years.